I am an introvert by nature. Have you ever had to give an elevator speech? One could be present in an elevator speech scenario without even being aware of it. I will write about an experience that I had had with an elevator speech in the following paragraphs.
What is an Elevator Speech?
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.
They should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique.
A few years ago I had applied for a job as a Remote Sales executive for an inside sales company. I went through a phone interview with the Director of the company. During the course of our conversation, the topic came up about my interests. I told the interviewer that I have been working on a business idea in my spare time. He then asked me to give him a 30 second Elevator Speech about my business idea.
I did not do too well in the above exercise. Firstly, my business model is quite complex. I had somewhat of a brain freeze too. I could not get my message out for some reason. I believe this was due in part to me being an introvert. We are usually far better at conveying our ideas through writing or when we are given more time in which we can speak. Suffice to say that I did not get the job.
In regard to the incident above, I do not think that I had failed to be honest with you. I know that my business model can in fact work. This is because my business model is internet based. It includes elements of distance learning and E-consulting too. Therefore, I do not have to have fantastic in person skills in order for my business model to succeed. Moving forward, I am going to start practicing my in person speaking skills as a way to balance my skills.